9/11 is a Day for Mourning, not Marketing.

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With the anniversary of 9/11 this weekend, we are all reminded of the tragedy that stuck America on that fateful day in 2001.  None of us, including this writer, can forget where we were or what we were doing on that September morning, when the news of America being attacked flashed across every media and news source around the world.  I believe we should all be spending this anniversary honoring America and those that lost their lives that day and the days that followed.  For me, the world stopped turning that day.  We all sat, with friends and family, and cried for those that we either did or did not know personally…we watching the mecca of American business crumble before our eyes in New York City.  While others lost their lives in that Pennsylvania field, we applauded their effort to change and divert the destiny that was handed to them.  We prayed for the fallen, and raised the hero’s in honor.  We must never forget that day.  It changed America forever.

Now, I sit back as this anniversary approaches and know I will spend the day in mourning…mourning for those we lost…the families that were never reunited with each other…the first responders that gave their lives to protect others.  What amazing people we lost that day.  I am lucky to say, that I didn’t personally know anyone affected that day, but I can say that every one of those people affected me, and will live on in my memory forever.

Considering the world I work in, I’m now seeing businesses around where I live looking to profit on this anniversary.  Businesses offering consumer incentives to act on 9/11…sales, discounts, promotions.  What happened to the way we were raised to honor America?  Flying American flags outside our homes…saluting our veterans as they pass by us in uniform, never knowing how much they have sacrificed for us to live our lives comfortably here.  Why aren’t we looking to give back to America and help others, as we were all raised to do?  We still have soldiers fighting overseas for us…why are we not spending the day putting together care packages to send them the simple things they cannot get from there, or even just a kind word to say, “we appreciate you.”

I see this as a day to give back to America…not take from it.  Profiting on a tragedy is simply unprofessional, tacky….and downright rude.  Sure, many businesses are open on this holiday and rely on patrons…but what about giving a portion of your profits that day to a VA Hospital.  Take up donations for items needed….we all know things aren’t easy for the American workforce these days, but think…if we all found one small way to give back, what a big accomplishment we could all make.

God Bless America, and let’s honor those lost on that fateful day….may those who perished on 9/11 and the days that followed stand tall in heaven to know we will never forget you.  May our soldiers fighting for our continued freedom know how proud we are of you and how much we respect the sacrifices you have made….and how saddened we are that so many of your brothers and sisters have not made it home to hold their families and friends again.

I hope we all as American’s, can see the photos, videos and stories of that day, and be reminded how lucky we are.  God Bless America….