So as America stands by to deal with the complete aftermath Hurricane Sandy left behind in her path of destruction, retailers are celebrating. Celebrating big sale celebrations here (add annoying screaming announcer guy voice here).
I stumbled across the referenced article here, while I was in between projects for clients, and I sit by and continue to watch and pray for family, friends and strangers affected by the worst storm our country has seen in years. From rain, wind, flooding, snow, power outages, and the like, we find not just one we can point our finger at, but multiple retailers working to profit of those struggling to regain peace and normalcy in their lives.
The graphic showcases an ad from American Apparel that set of a viral storm, with almost as much rath as Sandy herself. 20% off everything for 36 hours, with a map of the states eligible to participate…just mention Sandy at the checkout.
Really? Is this what we have sunk to? I get it…we’re all out to make a buck. I laugh at many that say, “I don’t do this for the money. I do it because I love it.” Bull. We all love money and we all want more of it. I also understand we live in volatile and competitive marketplace. But we now have to force sales, promotions and revenues off the misfortune of others. Wow….
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Is this the best our industry can generate anymore? Is this the best we as the human race can generate anymore? I’ve yet to see anything arise that talks about someone getting behind the cause…donating or raising funds for recovery (to be fair, I haven’t researched everything yet…forgive me if I haven’t given credit to a deserving retailer yet).
This is just sad….sad. God speed to all those affected by Sandy and fury…my thoughts and prayers are with you.