Impact of the Ice Bucket Challenge
![By slgckgc (Doing the ALS Ice Bucket Challenge) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons](http://musicvalleygroup.com/wp-content/uploads/2014/09/Doing_the_ALS_Ice_Bucket_Challenge_14927191426-198x300.jpg)
Over the last month, we have not been able to escape the Ice Bucket Challenge. I have participated, and made my donation to the cause, as I know many of my friends and family have too. I have heard so many positives and negatives about the challenge, it has made me want to share my thoughts. Some are tired of seeing it. Some are confused by the process, as it would appear as if the rules state, that you only pour the ice bucket on yourself if you are unwilling to make a donation to the ALS organization. Some think it is fun. Some think it is stupid. I think it is powerful, and will have an impact on fundraising efforts for years to come. Continue reading