WPP Is Combining 2 of Its Agencies, Possible and Wunderman, to Form a Digital Powerhouse

WPP announced it plans to combine agencies Wunderman and Possible, creating a super group of 9,200 people and 200 offices. Despite the new arrangement, Possible will continue to operate as its own brand, but it will be placed under Wunderman moving forward. "Combining our deep and diverse capabilities is exactly the kind of forward-thinking move...

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