Chinese Mobile Giant Tencent Picks Droga5 as Its First U.S. Creative Agency

Tencent, the massive Chinese holding company behind WeChat, has hired Droga5 as its first U.S. creative agency partner after a competitive review. The move comes as Tencent looks to expand further beyond its home base in China by focusing on the rapidly expanding mobile games market, which is estimated to generate more than $108 billion...

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