MillerCoors Consolidates Global Creative Duties on the Miller Brand Within Omnicom’s DDB Network

Beverage giant MillerCoors has shuffled the creative agency roster for its Miller brand for the fifth time in less than six years, assigning global duties on Miller Lite and Miller Genuine Draft to DDB Chicago and London-based Adam&EveDDB, respectively. This change occurred without a formal review. Chief marketing officer David Kroll, who recently returned from...

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