Publicis Took Onboarding to a New Level By Participating in Grueling, Basic Military Training With USAA

As an agency, it's important to understand your client and the brand you will be tasked with creating campaigns for. Publicis Groupe took that process of learning as much as possible about the client to the extreme last week. A group of 30 employees from across Publicis Groupe-including Saatchi & Saatchi chief strategy officer Wanda...

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