Why Ogilvy Is Helping Clients Like Brand USA Develop CMTO Roles

The presence of a CMO who is also ultra tech savvy--a CMTO--is becoming more commonplace in brands and agencies as both sides think about changing the customer experience. This week Ogilvy is presenting its insights alongside client Brand USA, the tourism arm of the U.S., at the annual ColorComm conference. Adweek got a brief look...

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