This Agency Wants to Help Clients Measure the Real-World Value of Events and Activations

As the media ecosystem continues to splinter and concerns over transparency and accountability grow, more and more big clients are pressing their agencies to provide reliable proof of ROI. That trend has now bled into one of the hottest (and least understood) areas of the ad industry--experiential marketing. Today, George P. Johnson, a Project agency...

Article content posted via Adweek Feed. See the original article here.