WPP Is the Big Winner In Pharma Giant Sanofi’s $1 Billion Global Review

French pharma company Sanofi today resolved a five-month review of all of its marketing partnerships, most significantly adding WPP to its roster and assigning additional responsibilities to Havas. WPP won the majority of the business, and GroupM's Mindshare will be the client's new global media agency of record, handling ad planning and buying duties for...

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