The Creative Well Dries Up as Agencies Compete for Fewer New Business Opportunities in 2017

This week, agency leaders and consultants alike agreed that a never-ending pitch cycle has become the new normal on the media side of the ad industry. But like every large-scale action, each one carries an equal but opposite reaction: fewer creative agency reviews around the world. According to the latest New Business League report from...

Article content posted via Adweek Feed. See the original article here.