AB InBev Picks Fallon as Creative Agency of Record for Its Lime-A-Rita Brand

AB InBev has selected Fallon as creative agency of record for its Lime-A-Rita brand (formerly Bud Light Lime-A-Rita). The assignment concludes a review launched in June that saw AB InBev end its relationship with FCB Chicago, which was formerly lead creative agency on the account. AB InBev spent nearly $15 million on measured media promoting...

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