Publicis.Sapient Adds McDonald’s to Its Client Roster and Will Help With the Brand’s Digital Transformation

Publicis Groupe has a little bit more of the McDonald's business to its name today, and it's putting its consulting practices to good use. Publicis.Sapient, in partnership with global consulting and technology company Capgemini, will work with McDonald's on a multiyear agreement to help drive digital innovation. "We're honored to join Capgemini in reimagining ways...

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