This California Agency Analyzes the Effectiveness of Campaigns and Adjusts in Real Time

After running their own independent shops for decades, James Schiefer, founder of media agency Schiefer Media, and Zach Lyons, founder of creative content firm Chopshop, joined forces last December to form a new venture: Schiefer Chopshop. Gathering data and research to analyze the effectiveness of a brand's advertising and make real-time changes to creative and...

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