Sprint Takes More of Its Advertising In-House With New Digital Agency

It's become a familiar refrain in recent years: Sprint is increasing its in-house capabilities. The brand is launching an as-yet-unnamed in-house digital agency, following the creation of its own production studio, YellowFan Studios, last year in a move designed--at least in part--to cut production costs. According to a brand spokesperson, the move "does not impact...

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