This Nashville Agency Combines Data and Musical Preferences to Put the Power of Music Into Campaigns

At Nashville, Tenn.-based marketing agency FlyteVu, the 12-person team lives and breathes music. Jeremy Holley, a former Warner Music marketing executive, and Laura Hutfless, a music partnership agent at CAA, launched the agency in October 2015 with the goal of pairing clients like Bumble and Cracker Barrel with recording artists, using a combination of data...

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