WPP Is Merging 5 Consultancies and Design Agencies to Form a New Global Brand Offering

WPP announced this week that it will combine five of its brand consultancies and design agencies to form a new global brand agency. The new group, which has yet to be named, will combine Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The launch is set for January 2018, with the latter shop continuing...

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