After 7 Years With 180LA, Mitsubishi Selects BSSP as New Agency of Record

Mitsubishi has selected Butler, Shine, Stern & Partners (BSSP) as its new advertising agency of record, concluding a review launched in May. 180LA, incumbent on the account since 2010, did not participate in the review. According to sources close to the situation, Mitsubishi had pitted 180LA against Los Angeles agency Omelet on unspecified project assignments...

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