BMW Picks Pereira & O’Dell and 360i as Its New Agency Partners on the Mini Brand After a Review

Mini, the BMW brand that went into review approximately six months ago after longtime AOR BSSP resigned the account, has chosen Pereira & O'Dell and 360i as its newest U.S. agency partners after a review. Their contracts begin Oct. 1. Moving forward, Pereira & O'Dell, which went independent in 2015, will lead creative while the...

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