Everything Fades to Sand in Mysterious Pre-Launch Trailer for Ubisoft’s Assassin’s Creed: Origins

DDB Paris launched a 90-second "From Sand" spot for Ubisoft's Assassin's Creed: Origins, directed by Robert Petrie. Promoting the Oct. 27 worldwide release of the latest in Ubisoft's popular franchise, the dreamlike spot avoids any major reveals, instead enticing viewers with an evocative cinematic trailer. Set to a mysterious Max Richter score, the camera slowly...

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