Dentsu Beats Out the Other 5 Major Holding Companies to Win AB InBev’s Global Media Review

Brewing giant AB InBev has selected Dentsu Aegis Network as its new media agency of record in the U.S. The appointment concludes a global media review launched in March, involving all six major holding companies. WPP's MediaCom had handled U.S. media buying and planning duties since 2014, and it lost the greatest share of business...

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