Lionsgate Hands $400 Million U.S. Media Account to Starcom

Lionsgate has appointed Publicis Groupe's Starcom USA as its United States media agency of record, tasked with handling all media strategy and activation related to promoting its films and other entertainment properties. It's unclear whether the assignment will include Starz, which Lionsgate acquired for $4.4 billion last December. Lionsgate's estimated U.S. billings are around $400...

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