The Lego Group Awards Initiative With Global Media Duties After Competitive Review

The Lego Group has handed its global media duties to Initiative, an IPG Mediabrands agency, after a competitive review. Since 2000, Publicis Groupe's Starcom had controlled the Danish toy company's advertising planning and buying duties in the U.S. According to Adweek sources, Lego placed its global media business in review this summer after seeing disappointing...

Article content posted via Adweek Feed. See the original article here.