Maserati Picks Accenture Interactive to Enhance Its Digital Experience Globally

Luxury carmaker Maserati has named digital shop Accenture Interactive to be its global experience agency. Accenture Interactive, part of Accenture Digital, will be responsible for enhancing Maserati's customer experience across its digital channels and expanding its sales and brand equity globally. Specifically, the agency will be in charge of digital brand strategy, digital advertising, digital...

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