Mentos’ Parent Company Perfetti Van Melle Names Havas as Its U.S. Media Agency of Record

Perfetti Van Melle, the maker of Mentos, Airheads and other candy and gum brands has appointed Havas Media as its U.S. media agency of record. The appointment comes after a review handled by Media-MGT that included incumbent Carat. Havas Media will develop strategy, insights and digital content to promote Mentos and Airheads nationally and start...

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