In today’s economy, businesses are seeking new and innovative ways to reach and expand their consumer base, streamline operations, and maximize profits. Music Valley Group’s niche will focus on the target market of a business requiring any level of our core services, but cannot afford a traditional marketing department or staff member or where the knowledge, time and resources do not exist.
In today’s business environment, it is becoming an extremely popular practice for businesses to utilize marketing consultants to accomplish a variety of goals, including one of most importance, cost. Small to medium sized businesses simply cannot afford a full time marketing department or staff member in today’s business climate. Marketing consultants can also assist an organization in the coordination of market research, sales efforts, promotional opportunities, product research and development, and public relations activities.
Every organization must communicate an effective message to consumers to generate business within any product category or service. Before we can begin to communicate that message, it must be clearly defined and targeted, and many organizations find this to be one of the most difficult tasks they face in their business, along with the difficulty in finding a person or persons to handle those responsibilities.
- Media Buying & Negotiations
- Media Planning
- Graphic Design
- Print Publication Production
- Television Productions
- Radio Production
- Non-traditional advertising media production
- Advertising Campaign Design
Marketing consultants are people or companies that specialize in handling the strategic marketing needs of an organization.
More and more business owners are relying on marketing consultants to help their business establish a public image and advertise their products and service. Why are business owners turning to the creative talents of consultants like us to market their companies? Is correct marketing that important to an organization’s overall success? Not only is it that important, but especially during volatile economic conditions, a strategy that grabs the attention of the consumers is critical, and actually vital to their growth. Music Valley Group handles your marketing so you don’t have to.
Music Valley Group can guide your organization through pricing and placement strategies to ensure correctly communicating your product or service and implementing an effective promotion. We practice integrated thinking to overcome marketing and advertising hurdles for your business.
Price: Identify competitive price point and sales opportunities
Placement: Distribution channel analysis and additional sales opportunities
Promotion: Creating and managing an effective plan to communicate your name, brand, products and services.
Product: Effectively communicating your products market opportunities to ensure maximum marketing and sale opportunities, as well as minimizing cost.
- Brand Identification
- Branding Campaign Construction
- Target Market Analysis
- Sales Forecasting
- Budget Creation & Implementation
- Logo Design
- Website Design
- Event Planning
- Market Research
- Creative Market Strategy
- Product Development Cost Management
- Reports & Presentations
- Quantitative Reporting
Public relations has seen its share of definitions over the course of time, originating back to Ivy Lee and Edward Louis Bernays who are credited with the creation and development of public relations policies and practices. Their definition, dated back to the early 1900’s, is “a management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization; followed by executing a program of action to earn public understanding and acceptance.
That’s really complicated….modern day public relations is defined in much more simply: the practice of managing the flow of information between and individual or an organization to the public.
The demand for PR professionals has changed in the last few years, as the insurgance of online properties and social media has increased. Music Valley Group prides itself in being on the forefront to change, and can assist your business with this vital marketing component, that typically doesn’t require direct media payment.
- Strategic planning and consultation
- Media relations
- Full service marketing
- Materials development (online and offline)
- Grassroots campaign development
- Article / editorial writing
- Event planning and management
- Content publishing
Internal Process Analysis
Music Valley Group can provide your business with a logistical analysis of current policies, procedures, and programs to maximize company profits and provide efficiency through each individualized profit center.
Our featured services will provide a solutions-oriented plan for your businesses unique needs. We will tailor a program to streamline your marketing and operational requirements by examining internal business practices within your various departments.
- Streamline revenue centers and process flow.
- Streamline interaction and communication inter-departmentally.
- Cost/Expense Analysis.
- Office workflow organization.
- Inventory Control Analysis.
- Computer Hardware review and upgrade recommendations.
- Computer Software review and upgrade recommendations.
- Data tracking and Form creation.